3 ms·

Or an app. https://www.mcdonalds.com/us/en-us/mobile-order https://www.mcdonalds.com/us/en-us/mobile-order simply select what you want, have your favorites sav

by abirch 2y ago

Or an app. https://www.mcdonalds.com/us/en-us/mobile-order https://www.mcdonalds.com/us/en-us/mobile-order simply select what you want, have your favorites saved and go. When I had my first blackberry I envisioned that you'd be able to order everything there.

crote 2y ago
Apps are a huge dealbreaker for anyone who isn't a frequent customer. They are are a huge hassle on first use, pretty much guaranteed to be privacy-invading, and won't stop nagging you with annoying notifications. Ordering a "big mac with fries and a coke" at the drive-thru window takes less time than reading this comment. Why would anyone want to spend five minutes installing an app, creating an account, figuring out how the app works, and finally placing an order?
- ipaddr 2y ago
  Some people don't speak english well. Others think installing an app and pressing hamburger icon is easier I think I agree.
  - FrustratedMonky 2y ago
    They do have an app that helps with that. That is small percentage of customers. The argument is don't force all, 100% of customers to install an app, because it gets frustrating, and then you loose some percentage of customers that just walk away to order somewhere easier.
- SirMaster 2y ago
  I don't know, the apps seem pretty seamless to me these days. I sign in to the apps with SSO (usually Apple, sometimes Google), so I don't need to "make" an account. And I pay with Apple Pay which is already set up in my phone too.
  - belthesar 2y ago
    Cognitive load for installing "yet another app" is pretty real. It doesn't matter how easy or seamless the experience is, part of the value for an app is to make it easier for repeat customers to use their service, and make them sticky. That starts with wanting to buy from them in the first place though. If I'm on a road trip, and I need a quick meal, and my choices are "buy from place that makes me use their app" or "buy from place that doesn't make me use their app", I'm gonna choose the option that is more convenient to me, which is, the one that doesn't make me download anything, sign up for an account, and pester the hell out of me 2 hours after I have already forgotten about that particular fast food joint to let me know if that if I only buy 39 more Big Macs that I can get a free small fry. I don't really want fast food to begin with. The food quality at any vendor has continuously gone downhill (or my standards have raised, could be some combination therein). If they want any hope of capturing my business still, they'll only get it if they keep that process as frictionless as possible.
- doublerabbit 2y ago
  Barcode, website, menu, order. Doesn't even need to be app driven. Heck, it could even be written in less than 500 lines of perl.
JohnFen 2y ago
Installing an app is a huge ask. There's literally no way I'm going to do that just to buy fast food.

by abirch 2y ago

crote 2y ago

Apps are a huge dealbreaker for anyone who isn't a frequent customer. They are are a huge hassle on first use, pretty much guaranteed to be privacy-invading, and won't stop nagging you with annoying notifications. Ordering a "big mac with fries and a coke" at the drive-thru window takes less time than reading this comment. Why would anyone want to spend five minutes installing an app, creating an account, figuring out how the app works, and finally placing an order?

ipaddr 2y ago
Some people don't speak english well. Others think installing an app and pressing hamburger icon is easier I think I agree.
- FrustratedMonky 2y ago
  They do have an app that helps with that. That is small percentage of customers. The argument is don't force all, 100% of customers to install an app, because it gets frustrating, and then you loose some percentage of customers that just walk away to order somewhere easier.
SirMaster 2y ago
I don't know, the apps seem pretty seamless to me these days. I sign in to the apps with SSO (usually Apple, sometimes Google), so I don't need to "make" an account. And I pay with Apple Pay which is already set up in my phone too.
- belthesar 2y ago
  Cognitive load for installing "yet another app" is pretty real. It doesn't matter how easy or seamless the experience is, part of the value for an app is to make it easier for repeat customers to use their service, and make them sticky. That starts with wanting to buy from them in the first place though. If I'm on a road trip, and I need a quick meal, and my choices are "buy from place that makes me use their app" or "buy from place that doesn't make me use their app", I'm gonna choose the option that is more convenient to me, which is, the one that doesn't make me download anything, sign up for an account, and pester the hell out of me 2 hours after I have already forgotten about that particular fast food joint to let me know if that if I only buy 39 more Big Macs that I can get a free small fry. I don't really want fast food to begin with. The food quality at any vendor has continuously gone downhill (or my standards have raised, could be some combination therein). If they want any hope of capturing my business still, they'll only get it if they keep that process as frictionless as possible.
doublerabbit 2y ago
Barcode, website, menu, order. Doesn't even need to be app driven. Heck, it could even be written in less than 500 lines of perl.

JohnFen 2y ago

Installing an app is a huge ask. There's literally no way I'm going to do that just to buy fast food.