5 ms·
I can directly contradict this from my time managing the booking (last step) page on agoda.com. One of the first things I tried was putting a countdown timer on
by gcanyon 2y ago
I can directly contradict this from my time managing the booking (last step) page on agoda.com. One of the first things I tried was putting a countdown timer on the page: “we are holding this booking for you for five minutes. After that we’ll release it back into inventory” That produced an immediate ~1% jump in bookings.
- EGreg 2y agoOkay, I stand corrected. Your measurements showed an entire 1% effect!
- gcanyon 2y agoNo other experiment in the year before or after did close to as well. So yeah, a whole 1%. :-)
- cwillu 2y agoPresumably that was an increase like “conversions on carts older than 5 minutes went from 5% to 6%”, not “5% to 5.05%”?