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I'm sure there are one or two counterexamples but ad-tech clients were very resistant to GDPR and nearly all violated the requirements. Even to this day a lot
by munk-a 2y ago
I'm sure there are one or two counterexamples but ad-tech clients were very resistant to GDPR and nearly all violated the requirements. Even to this day a lot of international market advertising companies will adhere to GDPR in region and violate it out of region - the site banners are a separate issue and are usually rolled out by content platforms to all clients for simplicity.
- bpodgursky 2y ago> international market advertising companies will adhere to GDPR in region and violate it out of region Nobody cares what nonsense the EU tries to claim about EU citizens living outside the EU. GDPR doesn't matter if you're operating outside of the region.
- munk-a 2y agoTo clarify - a lot of advertisers have gone to the trouble of writing one stack that's GDPR compliant and an entirely different stack that's not GDPR compliant - if you're outside the EU you're not going to get the one that complies with GDPR. In the past with privacy situations like these we'll usually see one large market (CA, EU, NA) adopt more restrictive rules and the rest of the world sort of get a free ride because it's not worth the cost to build an entirely separate product for the unrestricted markets - with advertising this has not happened... if you're not in the EU you're not getting any of those benefits.