This is the typical course. An expert in a specific niche builds something, and against all odds, it takes off! But now they need to jump into the pit of comm

This is the typical course. An expert in a specific niche builds something, and against all odds, it takes off! But now they need to jump into the pit of commerce and figure out how to be a business person; a much different skill. Sometimes they can make the leap, most of the time they don't. The most self-aware bring in an outside ceo before the growth curve plateaus