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Sony Pictures to Use AI to Produce Movies and Shows in "More Efficient Ways"
- Euphorbium 2y ago“2h movie about batman, with a double twist in the end.” I am a director now.
- aurareturn 2y agoI envision a near future where we strap on a VR headset and experience fully immersive content generated by prompts. So instead of buying a movie in a video format, we buy prompts. A prompt can be something like “a horse enters the room”. But because it’s generated on the fly, the horse entering will walk around your kitchen island so it doesn’t bump into it. So everyone’s experience will be slightly different but the story remains the same.
- AndrewDucker 2y agoI'm failing to see how that's anywhere near equivalent to watching a movie.
- aurareturn 2y agoYou’re still watching/experiencing the story. Just that the prompts will take into account your current environment. Right now, we are limited to a 2D screen for experiencing story telling. But I think technology is converging where we might completely change the way movies are presented.
- ben_w 2y agoEntertainment that tells a tale or creates an emotion. Like you, I'm not sure I'd call it "like a movie"… but also not "like a video game" — it might be a new thing, part way between, that takes up time that would otherwise be spend on the aforementioned entertainment.
- thih9 2y agoInteractive storytelling, while recently mainstream due to netflix, didn’t get much traction in the video context. 3d TVs famously flopped. I doubt interacting with immersive content would replace 2d films. Perhaps it would coexist as another medium.
- aurareturn 2y agoI can’t predict anything. But I recently got a Vision Pro demo and watched some 3D scenes. I thought it was amazing and clearly more entertaining than a 2D. Then I saw SORA and thought this is amazing too. So combine them together and we might have a new way of experiencing stories. We don’t have to watch stories on a 2D screen. We can “experience” them in our own environment. Maybe share the same experience with friends and family who also have a VR headset on.
- Nullabillity 2y ago"Interactive storytelling" has been mainstream for the last few decades already. We call it video games.
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- thih9 2y agoWe call it visual novels and it’s not that mainstream. Other video game genres can have interactive storytelling too, but it’s bundled with other aspects, most importantly gameplay.
- ben_w 2y agoAt any given required quality level, I'd give 50-50 odds that "creating scenes from prompts" is easier/harder than "creating list of prompts from vague script idea". So we might not buy anything.
- dangus 2y agoCan we do this without messing up our hair and makeup? What is the benefit over a traditionally produced movie? Why do I want this experience, what makes it superior? Has the general public been demanding that their content work this way, that the biggest pain point with traditional content is the inability to generate it on the fly? The status quo is that I can pay something like $10 a month to get access to hundreds of critically-acclaimed shows crafted be extremely skilled specialists that I can watch on my $300 55” 4K TV screen. The average American spends about 5 hours watching content (TV and digital) per day. So let’s take the Vision Pro at $3500. We’re going to make the battery life 5x longer, we will also remove any straps or pieces of the device that touch your face since that messes up hair and makeup, so we can say now it’s a pair of glasses. And we’re going to reduce the cost from $3500 to $300 to match the price of a 55” TV from Costco. We will also add on-device AI processing so that this product can deliver on your vision. Which technology advancements in the next 10-20 years are going to make something like that remotely possible? In the 15 years that we’ve had modern smartphones on the market when have they ever dropped in price by 10x or gained battery life by 5x? I can’t seem to buy a new iPhone for $60 that gets a week of battery life. These sci-fi future visions are hilarious in how shortsighted they are, like when The Jetsons “predicted” living in the sky with flying cars. Of course the problem is that doing something like that has no benefits and a laundry list of drawbacks and impracticalities.
- aurareturn 2y agoLet me ask you, is watching content on a 2D display the best way to experience a crafted story? If your answer is yes, nothing I say will convince you. If your answer is no, then something will replace content on 2D screens for story telling.
- wruza 2y agoThe answer is neither, because 2D stories are crafted under a specific paradigm which everyone "gets" with time, so it's a default but not a natural one. E.g. people don't act irl like in movies/animations and events don't get viewed from efficient angles with repetitions and timely attention switches. So no, 2D isn't the best way cause we had to adapt 3D-to-3D to it. On your initial comment, there's already a {f|c}ringe group of LLM users who use [E]RP to participate in... scenarios (text, can generate pics using SD). It's hardly googlable, you may or may not want to dig into this, I warned.
- iamsaitam 2y agoIf you translate this to movies, then what you're buying is a script. Or if you want to keep it generic over experiences, a trailer prompt. This feels like a future where it will be very easy to get it wrong and you end up with terrible content. An AI needs a personality to make interesting content or else it just grabs the bell-curve of what "personality" it has derived from its training. Then again, what is the right personality to make a great movie in Y genre? How can an AI possibly get this right when by definition it's an "average of learnt inputs"?
- aurareturn 2y agoYep, you’re buying a well crafted script and the script generates the content on the fly. That’s what I envision. I’m not sure about the “easy to get it wrong” part. I assume we will figure out how to control the experience such that it will always be a consistently good experience. I’m not referring to an AI generating the script. The script is still crafted by humans - maybe with specific tools.
- hammyhavoc 2y agoI ain't strappin' shit to my face, chief.
- jareklupinski 2y ago> strap on a VR headset and experience fully immersive content generated by prompts this is pretty much the only way we'll be able to keep entire colonies of people entertained during multi-generational journeys to distant stars
- throwaway48476 2y ago"AI" ia very efficient at creating the regurgitated slop the movie industry has become known for these days. Hopefully such an abundance will focus the audiences eye on creative regional works that could never be made with ML.
- romeros 2y agoAI can create creative regional works. Anything a human being can create an AI can too.
- ben_w 2y agoIn principle yes; in practice you can tell they're not yet "anything you can do I can do [better, cheaper, faster]" by observing that most of us still have jobs.
- Jensson 2y ago> Anything a human being can create an AI can too. Not yet. And the more niche the longer it will take for AI to be able to do it since you have less data for it.
- Euphorbium 2y agoBut it is all derrivative. No way to produce something actually new.
- realusername 2y agoGood luck finding anything that is actually 100% new with everything that has been produced already, AI or not.
- Euphorbium 2y agoLets say a human work is 1% new, 99% derrivative. AI work is 100% derrivative.
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- ulfw 2y agoAnother reason not to watch Sony Pictures movies then. Good. What studies like them don't understand is: once you go AI one day we'll go all-in on AI. Why should I bother watching some Sony Pictures movie a writer and direction came up with if I can just AI to create one for me in the first place with the parameters I like. If it's all fake anyway...
- aurareturn 2y agoThere exists a transition period where GenAI isn’t good enough to produce quality content people want to pay for. But it might help studios create content that people are willing to pay for in a more efficient way. So yes, in the future, creating 2D movies/shows will be trivial.
- Euphorbium 2y agoIt will still cost crazy amount of computing power. The economics dont allow it.
- krzat 2y agoInstead of making a logically sound movie, perhaps it would be more efficient to generate animated visual experiences that are meant to invoke certain experience. I wonder if it would be possible to generate randomly looking noise that invokes awe and joy directly.
- hammyhavoc 2y agoSee Jackson Pollock for a huge divide over whether people think it is art, evocative, or just drips of paint that mean nothing.
- hammyhavoc 2y agoSo I'm just hearing "fuck Sony and any other money-grubbing megacorp or persons with zero appreciation of the arts".
- deleted 2y ago[deleted]