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Lucid Boss Says Tesla Has Lost Its "Sense of Purpose"
- Arnt 2y agoUp to Lucid, he says... has he paid attention to the Chinese cars ?https://insideevs.com/features/719015/china-is-ahead-of-west/ https://insideevs.com/features/719015/china-is-ahead-of-west...
- bdcravens 2y agoUltimately I don't think the world needs more technological marvels. No amount of giant screens will matter to the person used to buying a sub-$30k SUV or 4-cylinder sedans that doesn't want to drive 20 minutes out of their way to charge. What we need are EV Toyota Corolla, not $80k vans.
- dv_dt 2y agoChina makes those too, while US automakers keep killing Corolla class cars in both ICE and EV form. I suspect the marketing all focuses on the higher end models because that's where the attention competition is. If you make a great subcompact class model, marketing is mostly a waste for those models as the cost/utility factor will drive the sales via word of mouth.
- whatever1 2y agoWho in the US would pay 20k for a new subcompact car when they can buy a spacious second hand Altima for 10k?
- bdcravens 2y agoA $10k Altima will have at least 100k miles and be at least 6-8 years old. (along with cleanliness, appearance, new features available, etc). There are a lot of good reasons to buy used, but the value assessment is more than just size and price.
- jpgvm 2y agoBYD Atto 3 is $25k USD where I am (Thailand) and wouldn't even be considered that "budget" of a car. There are Chinese EVs here that cost half that (Neta V for instance). Charges on single phase 30A socket to full overnight. So basically the Chinese are already making super-practical and cheap EVs. Also they look and feel like normal cars, not an iPhone on wheels.
- tucnak 2y ago[flagged]
- cqqxo4zV46cp 2y agoThis is a news site run by a VC company.
- dang 2y agoWe don't want blogspam on HN regardless.
- oldpersonintx 2y ago[dead]
- DelaneyM 2y agoI live in a country which has no local auto industry to protect and can import vehicles from nearly anywhere. I can confidently say that China has won. There’s just no comparison, and this isn’t just about prices. I’m not even talking about EVs (though this goes double for them.) Maybe they got to this point through government subsidies and are dumping, I don’t know enough to say. But they’re the best, and cheapest, cars by a long shot.
- mprev 2y agoIn what way best?
- nashashmi 2y agoChina is a great place to start your journey in e-car making. Less regulations. Cheap materials. More fun with inventions. Lots of trials. Lots of low cost errors. Also bad publicity for established companies.
- throwup238 2y agoAnd a huge domestic market to amortize their development costs across with a middle class that is still growing instead of shrinking.
- throwawaymaths 2y ago> middle class that is still growing instead of shrinking. You should update your facts on that. Although accurate numbers are hard to come by a lot of analysts and indicators point to this starting to reverse as of this year.
- beezlebroxxxxxx 2y ago> the best, and cheapest, cars by a long shot NA hasn't produced the best or cheapest cars for decades at this point. Auto manufacturing has been an extension of geopolitics for decades --- most of the time the cars we can buy are the cars we can buy because the government and trading partners made it that way, rather than some actual survival of the fittest, battle royale, last man standing exercise.
- cbeach 2y agoLucid's share price has collapsed ($55 in 2022, $2.86 today), and they have about 12 months of runway left. https://www.fool.com/investing/2024/05/25/lucid-group-buy-sell-or-hold/ https://www.fool.com/investing/2024/05/25/lucid-group-buy-se... Like all companies, Lucid has limited access to media. Peter Rawlinson ought to use his media coverage carefully, highlighting Lucid's successes, rather than attacking competitors. It's especially wasteful to make partisan political attacks on Elon Musk like all other sufferers of Musk Derangement Syndrome. Boring, predictable political tribalism won't make Lucid's press appearances stand out from the crowd. Lucid needs to sell more than 6000 vehicles a year if it's going to survive. Rawlinson needs to focus on Lucid, not Elon Musk.
- nashashmi 2y agoBeef with rivals is a great way to get media attention. Trash talk is entertainment.
- Mountain_Skies 2y agoOn the other hand, I'd never heard of Lucid before today so this was free publicity for them. Whether or not that ends up having any value to them is murky but in our attention based culture, simply getting notice seems to be desirable.
- cbeach 2y agoYou found out that their CEO doesn't like his more successful commercial rivals. Did you find out anything about the unique selling points of Lucid vehicles? Lucid vehicles are actually really good. Grabbing headlines that mention Tesla rather than selling Lucid's advantages is a missed opportunity for Rawlinson. It's a shame.
- crznp 2y agoCompanies don't have a fixed amount of media coverage. Rawlinson saying that Tesla has lost its way is a headline. Him saying that Lucid makes great cars is not.
- ein0p 2y agoSays the CEO of a company which is about 1 year away from going bankrupt.
- baggachipz 2y agoAlso a company whose source of funding has been Saudi Arabia[1], known for oil and atrocities. No moral high ground here. [1]https://www.reuters.com/business/autos-transportation/lucid-talks-raise-about-3-bln-including-saudis-pif-bloomberg-news-2023-05-31/ https://www.reuters.com/business/autos-transportation/lucid-...
- randerson 2y agoAnd a CEO who got $379 million in comp in 2022, more than half of their revenue for the year.
- ein0p 2y agoTo be fair nobody in the world is known more for atrocities than the United States. I’m afraid we don’t really have a moral high horse to sit on when it comes to that
- zaptrem 2y agoHow exactly do you define atrocities? Nazi Germany and most ancient empires come to mind here.
- ein0p 2y agoI mean in the world today. Nazi Germany no longer exists. The US wrecked 7 countries (8 if you count Palestine, where the US funded and armed a literal genocide), and killed over a million civilians in this century alone.
- zaptrem 2y agoThere are other modern countries that have done worse to (and killed many more of) their own civilians.
- geodel 2y agoI think they are still separating fools from their money. So they have not lost their sense of purpose.
- Bluescreenbuddy 2y agoAnd they've lost their market value Dude's in cope mode