It's simply good economics for Google to support the expansion of TLDs. When the costs of your complements go down, your market expands and/or you can charge mo

It's simply good economics for Google to support the expansion of TLDs. When the costs of your complements go down, your market expands and/or you can charge more for the same service. For the interests of the public, additional supply also means lower cost in general. Although desirable new TLDs may be relatively few in number, it will still help drive down the costs of doing business, esp. for new startups and experimental projects, at the expense of domain squatters. As an entrepreneur, I welcome this.