This. U.S. car market is saturated. Everyone has a car. There is no way to (sustainably, over a period comparable to a car's lifetime) sell more cars. So only w

This. U.S. car market is saturated. Everyone has a car. There is no way to (sustainably, over a period comparable to a car's lifetime) sell more cars. So only way to increase revenue is to sell more expensive cars. This is also why homes keep getting bigger. There is no way to sell (many) more homes, so to make more, bigger ones have to be built.