I found The Ad to evoke feelings of crushing power and being demolished by an actual moloch. I don’t care for the instruments, but the sheer physicality of it,

I found The Ad to evoke feelings of crushing power and being demolished by an actual moloch. I don’t care for the instruments, but the sheer physicality of it, the dominating, destructive awesome power does linger. It captures Apple and all big tech beautifully: pure, raw, admittedly impressive power that will swallow everything in its path. I found it one of the more (unintentionally) honest ads in years. Not sure if society needs such presences, but that’s another discussion.