Consumer vehicle preferences have never been solely about price and considering that none of the manufacturers actually want to compete solely on price, I don't

Consumer vehicle preferences have never been solely about price and considering that none of the manufacturers actually want to compete solely on price, I don't think it's the right lens to use here. Manufacturers have extensive data on why consumers choose what they do and carefully position their lineups to address that data. They fail to achieve that regardless, because they have no real ability to actually fix the structural issues hobbling them like their software or the dealership model. They could fix these issues, of course, but the commitment doesn't actually exist when it's time to write the checks and do the work.