My initial reaction was the opposite — “wow they are kind of late to the hydraulic press channel hype. That’s odd.” For a company that has always prided itself

My initial reaction was the opposite — “wow they are kind of late to the hydraulic press channel hype. That’s odd.” For a company that has always prided itself on having strong marketing chops, this felt out of character. And perhaps a sign of the general change in culture and standards at Apple.