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Backwards: https://m.youtube.com/watch?v=XYB6JJoDSuk https://m.youtube.com/watch?v=XYB6JJoDSuk That is, hilariously, an excellent ad. It's gotta sting when so

by ethbr1 3y ago

Backwards: https://m.youtube.com/watch?v=XYB6JJoDSuk https://m.youtube.com/watch?v=XYB6JJoDSuk That is, hilariously, an excellent ad. It's gotta sting when someone says "No, actually just reversing your terrible thing makes a wonderful thing. Didn't you think of that?"

caycep 3y ago
is why I think Tim needs to get a forceful visionary as head of both design and marketing...the 2 departments where there seems to be a ton of turnover. Would this ad have passed muster w/ people like Katie Cotton/Lee Clough? At the very least, have someone w/ a better sense of this be the final editor before releasing...
Almondsetat 3y ago
The funny thing is that reversing the ad doesn't change the fact that all those things were destroyed. If people like the reversed version it means they actually never cared about the destruction in the first place
- HDThoreaun 3y ago
  Obviously no one cared about the literal destruction but the message it was sending. Pianos are destroyed all the time
  - Almondsetat 3y ago
    >obviously no one reading just this HN submission's replies begs ti differ
- JohnFen 3y ago
  > they actually never cared about the destruction in the first place For the most part, they don't. I think what people are reacting to is the perceived symbolism of the whole thing. Reversing the video in this case is kind of reversing the symbolism to something more like what I assume Apple was going for in the first place.
- wiseowise 3y ago
  Jesus, of course nobody cares about that specific piano. Are you one of those “kids in Africa could’ve rate that destroyed piano” type of people? It’s a metaphor.
  - Almondsetat 3y ago
    Maybe instead if being arrogant and condescending read the very comment section you are partecipating in to see plenty of people saying just that
jeremiahbuckley 3y ago
It is really amazing the difference in emotional impact. Nicely done in super hi def! Thanks for this.
- emseetech 3y ago
  It's also wild how much more the reverse version feels like an Apple ad over the original.

by ethbr1 3y ago

caycep 3y ago

is why I think Tim needs to get a forceful visionary as head of both design and marketing...the 2 departments where there seems to be a ton of turnover. Would this ad have passed muster w/ people like Katie Cotton/Lee Clough? At the very least, have someone w/ a better sense of this be the final editor before releasing...

Almondsetat 3y ago

The funny thing is that reversing the ad doesn't change the fact that all those things were destroyed. If people like the reversed version it means they actually never cared about the destruction in the first place

HDThoreaun 3y ago
Obviously no one cared about the literal destruction but the message it was sending. Pianos are destroyed all the time
- Almondsetat 3y ago
  >obviously no one reading just this HN submission's replies begs ti differ
JohnFen 3y ago
> they actually never cared about the destruction in the first place For the most part, they don't. I think what people are reacting to is the perceived symbolism of the whole thing. Reversing the video in this case is kind of reversing the symbolism to something more like what I assume Apple was going for in the first place.
wiseowise 3y ago
Jesus, of course nobody cares about that specific piano. Are you one of those “kids in Africa could’ve rate that destroyed piano” type of people? It’s a metaphor.
- Almondsetat 3y ago
  Maybe instead if being arrogant and condescending read the very comment section you are partecipating in to see plenty of people saying just that

jeremiahbuckley 3y ago

It is really amazing the difference in emotional impact. Nicely done in super hi def! Thanks for this.

emseetech 3y ago
It's also wild how much more the reverse version feels like an Apple ad over the original.