4 ms·

Some filmmaker just ran the video backwards and it worked so much better

by caycep 2y ago

ethbr1 2y ago
Backwards: https://m.youtube.com/watch?v=XYB6JJoDSuk https://m.youtube.com/watch?v=XYB6JJoDSuk That is, hilariously, an excellent ad. It's gotta sting when someone says "No, actually just reversing your terrible thing makes a wonderful thing. Didn't you think of that?"
- caycep 2y ago
  is why I think Tim needs to get a forceful visionary as head of both design and marketing...the 2 departments where there seems to be a ton of turnover. Would this ad have passed muster w/ people like Katie Cotton/Lee Clough? At the very least, have someone w/ a better sense of this be the final editor before releasing...
- Almondsetat 2y ago
  The funny thing is that reversing the ad doesn't change the fact that all those things were destroyed. If people like the reversed version it means they actually never cared about the destruction in the first place
  - HDThoreaun 2y ago
    Obviously no one cared about the literal destruction but the message it was sending. Pianos are destroyed all the time
    - Almondsetat 2y ago
      >obviously no one reading just this HN submission's replies begs ti differ
  - JohnFen 2y ago
    > they actually never cared about the destruction in the first place For the most part, they don't. I think what people are reacting to is the perceived symbolism of the whole thing. Reversing the video in this case is kind of reversing the symbolism to something more like what I assume Apple was going for in the first place.
  - wiseowise 2y ago
    Jesus, of course nobody cares about that specific piano. Are you one of those “kids in Africa could’ve rate that destroyed piano” type of people? It’s a metaphor.
    - Almondsetat 2y ago
      Maybe instead if being arrogant and condescending read the very comment section you are partecipating in to see plenty of people saying just that
- jeremiahbuckley 2y ago
  It is really amazing the difference in emotional impact. Nicely done in super hi def! Thanks for this.
  - emseetech 2y ago
    It's also wild how much more the reverse version feels like an Apple ad over the original.

Some filmmaker just ran the video backwards and it worked so much better

by caycep 2y ago

Some filmmaker just ran the video backwards and it worked so much better

Backwards: https://m.youtube.com/watch?v=XYB6JJoDSuk https://m.youtube.com/watch?v=XYB6JJoDSuk That is, hilariously, an excellent ad. It's gotta sting when someone says "No, actually just reversing your terrible thing makes a wonderful thing. Didn't you think of that?"

caycep 2y ago
is why I think Tim needs to get a forceful visionary as head of both design and marketing...the 2 departments where there seems to be a ton of turnover. Would this ad have passed muster w/ people like Katie Cotton/Lee Clough? At the very least, have someone w/ a better sense of this be the final editor before releasing...
Almondsetat 2y ago
The funny thing is that reversing the ad doesn't change the fact that all those things were destroyed. If people like the reversed version it means they actually never cared about the destruction in the first place
- HDThoreaun 2y ago
  Obviously no one cared about the literal destruction but the message it was sending. Pianos are destroyed all the time
  - Almondsetat 2y ago
    >obviously no one reading just this HN submission's replies begs ti differ
- JohnFen 2y ago
  > they actually never cared about the destruction in the first place For the most part, they don't. I think what people are reacting to is the perceived symbolism of the whole thing. Reversing the video in this case is kind of reversing the symbolism to something more like what I assume Apple was going for in the first place.
- wiseowise 2y ago
  Jesus, of course nobody cares about that specific piano. Are you one of those “kids in Africa could’ve rate that destroyed piano” type of people? It’s a metaphor.
  - Almondsetat 2y ago
    Maybe instead if being arrogant and condescending read the very comment section you are partecipating in to see plenty of people saying just that
jeremiahbuckley 2y ago
It is really amazing the difference in emotional impact. Nicely done in super hi def! Thanks for this.
- emseetech 2y ago
  It's also wild how much more the reverse version feels like an Apple ad over the original.