You are correct, of course, but then the circle of enshittification[0] begins anew. The competitor starts out great, as Google did, with its clean front page w

You are correct, of course, but then the circle of enshittification[0] begins anew. The competitor starts out great, as Google did, with its clean front page without any bullshit. They defeat the incumbents, establish themselves, create a quasi-monopoly and begin extracting maximum value while coasting on their reputation. There are neither beginnings nor endings to the turning of the wheel of time [1], and it seems that this has carried over into our world. [0] https://en.wikipedia.org/wiki/Enshittification https://en.wikipedia.org/wiki/Enshittification [1]https://en.wikipedia.org/wiki/The_Wheel_of_Time https://en.wikipedia.org/wiki/The_Wheel_of_Time