I dont know who you are hanging out with but I really don't think people use "consumer" like that. You would end up removing like 90% of the most forceful criti

I dont know who you are hanging out with but I really don't think people use "consumer" like that. You would end up removing like 90% of the most forceful critique of capitalism in general if "consumer" was something voluntary rather than coerced. It really wouldn't make any sense! That line of thinking sounds much more neoliberal than anything else, with the emphasis on the individual and their right/wrong behavior in the market.