> So, are the modern corporations making a big mistake with their current information technology trends and goals? Imho, yes. They think they can improve their

> So, are the modern corporations making a big mistake with their current information technology trends and goals? Imho, yes. They think they can improve their marketing efficiency with it, but the truth is that the effects cannot be measured. As ex-sales and ex-marketers tends to be overepresented at the exec level of $bigco, they will say it does have an effect, but its mostly wishful thinking.