4 ms·

Last few, rare, times I visited there was always a special on the app that was reasonably priced. Some large burger for 99p or something. So there is some price

Last few, rare, times I visited there was always a special on the app that was reasonably priced. Some large burger for 99p or something. So there is some price discrimination. I do miss their 35p ice cream cones in summer

debian3 2y ago
P means pence?
- gandalfian 2y ago
  Yep, UK pence. 1.5 USA cents to the English penny.
Liquix 2y ago
those "specials" often have razor thin margins because the goal is driving app installs. more personal data/push notifications = constant stream of money = more value than they'd get selling one burger at menu price. notice how there are no deals if you just visit the mobile site in a browser?
- makerdiety 2y ago
  How is having data more valuable than selling a physical hamburger? If the data engineering program of McDonald's was so encompassing as to engulf the entire Earth like a paperclip maximizer, creating the astronomical sized volume of data required for a data science that can do something or enable a scientist-operator to know something, then yes, the maximization of mobile app installations for a data farm should be done. But a company like McDonald's isn't taking over the planet, nor could it ever. It doesn't have the skills or the talent needed for a global viewpoint and operation. McDonald's is intermediate or marginal to intelligence, rather than having an adjacency which is close to super-intelligence. So, are the modern corporations making a big mistake with their current information technology trends and goals?
  - orwin 2y ago
    > So, are the modern corporations making a big mistake with their current information technology trends and goals? Imho, yes. They think they can improve their marketing efficiency with it, but the truth is that the effects cannot be measured. As ex-sales and ex-marketers tends to be overepresented at the exec level of $bigco, they will say it does have an effect, but its mostly wishful thinking.

debian3 2y ago

P means pence?

gandalfian 2y ago
Yep, UK pence. 1.5 USA cents to the English penny.

Liquix 2y ago

those "specials" often have razor thin margins because the goal is driving app installs. more personal data/push notifications = constant stream of money = more value than they'd get selling one burger at menu price. notice how there are no deals if you just visit the mobile site in a browser?

makerdiety 2y ago
How is having data more valuable than selling a physical hamburger? If the data engineering program of McDonald's was so encompassing as to engulf the entire Earth like a paperclip maximizer, creating the astronomical sized volume of data required for a data science that can do something or enable a scientist-operator to know something, then yes, the maximization of mobile app installations for a data farm should be done. But a company like McDonald's isn't taking over the planet, nor could it ever. It doesn't have the skills or the talent needed for a global viewpoint and operation. McDonald's is intermediate or marginal to intelligence, rather than having an adjacency which is close to super-intelligence. So, are the modern corporations making a big mistake with their current information technology trends and goals?
- orwin 2y ago
  > So, are the modern corporations making a big mistake with their current information technology trends and goals? Imho, yes. They think they can improve their marketing efficiency with it, but the truth is that the effects cannot be measured. As ex-sales and ex-marketers tends to be overepresented at the exec level of $bigco, they will say it does have an effect, but its mostly wishful thinking.