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Social Media influencers are another category that go in the "low interest rate phenomenon" bucket I think. Being reliant on big social media corporations for t
by segasaturn 2y ago
Social Media influencers are another category that go in the "low interest rate phenomenon" bucket I think. Being reliant on big social media corporations for the business model to work means it's always been precarious, but now that all the big tech firms are tightening the belt and a lot less generous to their users (consumers and businesses alike) the industry's days are probably numbered.
- hx8 2y agoWhy is the industry still growing if it's limited to low interest rate environments?
- matwood 2y agoAs people watch fewer and fewer ads on TV and the internet, I see the influencer market growing. Those ad dollars will go somewhere.
- digging 2y agoI'd think average people are seeing more and more ads, not fewer. ie. low-tier subscriptions with ads, google getting really aggressive about ad-blocking, etc.
- Ekaros 2y agoHave to remember that magazines and many of the newspapers are dead too. Those had quite substantial costs in production and logistics that adds had to subsidise...