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A quarter of Apple’s revenue is from Europe. (This number includes the UK and a few other smaller non-EU markets, but it’s close enough for comparison purposes.
by pavlov 3y ago
A quarter of Apple’s revenue is from Europe. (This number includes the UK and a few other smaller non-EU markets, but it’s close enough for comparison purposes.)
I don’t see what would be “short-term” about pulling out of this market entirely. If they lost 25% of their revenue, they’d have to increase revenue in other markets by 33% to make up for it. Where is that going to come from?
- cydonian_monk 3y agoThis depends on how high the operating costs are in Europe. If their profits are approaching zero in the market, pulling out of it entirely would have less of an impact. Obviously that isn't the case, but operating costs for the market also aren't zero.
- layer8 3y agoApple gets 25% of their revenue from Europe, but only 7% of their app store revenue. This means that most of their Europe revenue is from hardware and AppleCare/services. Even if they opened up the app store completely, they would lose much less than when pulling out entirely. The fact that they work so hard at complicated solutions in order to open up the app store as little as possible shows that they think it’s worth it.
- seanmcdirmid 3y agoA lot of the value proposition of owning an Apple device is that it doesn’t get bogged down by rogue software like other phones. So that 25% of revenue that doesn’t involve App Store revenue can still go down if they mess up the App Store too much. But I think as long as rogue apps is something you have to opt into with full knowledge of the consequences, it should be fine.
- aetherson 3y agoFrom Europe, yes, but less is from the EU. They don't break this out in public statements so we can only guess at the numbers, but less than 25%.