4 ms·
I think they would have to create a separate brand name to make this successful, a la Toyota and Lexus. I can't think of a single product brand that serves bot
by prng2021 2y ago
I think they would have to create a separate brand name to make this successful, a la Toyota and Lexus. I can't think of a single product brand that serves both the low end and high end of their customer base successfully. Can you imagine Louis Vuitton using their brand to sell $50 bags? Or McDonalds using theirs to open a fine dining restaurant? Brand and a sense of exclusivity matters a lot as long as your business targets high end products.
- 10729287 2y agoToyota lexus apart, japanese companies love to do that. This is exactly Seiko's motto that are selling almost lookalike watches for 200 (SARX055/057) or 3000USD (Grand Seiko entry level models, that used to be sold under the Seiko brand alone)