"Direct dial" was never a good idea. There is a class of internet users that doesn't use a search engine, and instead types things like "usedcarsdetroit.com" i

"Direct dial" was never a good idea. There is a class of internet users that doesn't use a search engine, and instead types things like "usedcarsdetroit.com" in the URL bar until they find something they want. And there is the class that starts with a single word search like "cars", which can't go straight to Google. It instead has to see if "cars.fritz.box" exists, because perhaps there's a server called "cars" on your network. And god forbid that your parent types "bankofmerica.com" instead of using a bookmark or their smart phone app.