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Tracking makes it easier for advertisers to measure the impact of their ad spend. So they shift budgets to places that are easier to measure. Facebook, Google
by kasey_junk 3y ago
Tracking makes it easier for advertisers to measure the impact of their ad spend. So they shift budgets to places that are easier to measure.
Facebook, Google et al have dramatic structural advantages in that case compared to news organizations. One of the ways the news organizations are trying to adapt is by having more direct knowledge about their readers.
And fwiw they knew _more_ about their subscribers in the olden days. They had your physical address and frequently either asked for demographic data or had their sales agents collect it.
- al_borland 3y agoPhilosophically, I don’t think a company’s desire to optimize marking should come at the cost of people’s privacy. I get why they want it, but don’t agree that it’s important enough to give up our privacy.