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With browsers starting to eliminate 3rd party cookie tracking, publishers need new means of tracking viewers for monetization. The publishers don’t care about y
by cebert 3y ago
With browsers starting to eliminate 3rd party cookie tracking, publishers need new means of tracking viewers for monetization. The publishers don’t care about you or your experience but rather being profitable.
It’s quite unfortunate that these email captive screens are starting to not allow you to use a private email relay service such as those from Apple or DuckDuckGo.
- al_borland 3y agoOld media was profitable without a need to track users. Everyone saw the same ads. With a sufficiently large readership, and advertisers with mass market products, I don’t see why targeting is needed. If I’m Coca-Cola advertising with the New York Times, do demographics really matter? Their target market is everyone, so the only thing that should matter is how many times the ad is seen.
- kasey_junk 3y agoTracking makes it easier for advertisers to measure the impact of their ad spend. So they shift budgets to places that are easier to measure. Facebook, Google et al have dramatic structural advantages in that case compared to news organizations. One of the ways the news organizations are trying to adapt is by having more direct knowledge about their readers. And fwiw they knew _more_ about their subscribers in the olden days. They had your physical address and frequently either asked for demographic data or had their sales agents collect it.
- al_borland 3y agoPhilosophically, I don’t think a company’s desire to optimize marking should come at the cost of people’s privacy. I get why they want it, but don’t agree that it’s important enough to give up our privacy.