3 ms·
> Segway worked exactly as advertised No. Their PR and marketing was AWFUL to build the level of hype they did around the product they released. If you're re
by paulcole 3y ago
> Segway worked exactly as advertised
No.
Their PR and marketing was AWFUL to build the level of hype they did around the product they released.
If you're releasing a scooter for mall cops and tourists you don't go on Good Morning America to advertise it as a world-changing technology.
They advertised the release of a world-changing technology and released nothing like that.
- deleted 3y ago[deleted]
- unsupp0rted 3y ago"Entire cities will be redesigned around this new product, which I can't tell you about. But you should try to guess, it'll be fun."
- laborcontract 3y agoI remember the marketing around it. I was so incredibly excited too. They really marketed it as having discovered a room temperature superconductor. Takes me back to a time when you were still able to shroud things with mystique and excitement. The Matrix, Blair Witch Project, and the PlayStation 2 with the emotion engine were all larger than life. Cloverfield was the last of that kind.