Recently it took off (and I do mean recently: post covid). You have ex-crypto/dropship bros who turned to sport betting to make 'millions'. basically they're r

Recently it took off (and I do mean recently: post covid). You have ex-crypto/dropship bros who turned to sport betting to make 'millions'. basically they're rolled by the apps for half their bets, their winnings are the payment, and their balance is always positive since their EV is 1.60 (when normal customers EV is .80). That, plus advertising on college sports (including 'free bets'), it is really a big thing, even for 30yo+ people to be fair.