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1. GMail will block your email if you don’t allow one-click unsubscribe. But this is very insecure since anyone can unsubscribe you if you forward your email E
by EGreg 3y ago
1. GMail will block your email if you don’t allow one-click unsubscribe. But this is very insecure since anyone can unsubscribe you if you forward your email
Easy Unsubscribe: Implement easy unsubscribe options (One-click Unsubscribe). Gmail users have tools to report spam, unsubscribe from unwanted emails and control their inbox experience. If it is too difficult to unsubscribe from your emails, customers will be more likely to flag your email as spam. Additional links provided in the ‘References’ section at the end of this article.
2. At the same time, Apple’s ITP will start removing all the information from the URL and only leave the domain, if it classifies your site as a “bounce tracker”. This means you won’t even know who to unsubscribe on one click! So all your emails will be blocked.
https://getcake.com/apples-intelligent-tracking-prevention-2-0-itp-how-will-this-impact-you/ https://getcake.com/apples-intelligent-tracking-prevention-2...
- louis-lau 3y agoWhy would apple identify the domain used for unsubscribes as in use solely for being a bounce tracker?
- snowwrestler 3y agoGmail does not require one-click unsubscribe, what they actually require is that you include the “List-Unsubscribe” header in bulk emails, with a functioning mailto or http target. If I forward your newsletter, that’s not a bulk email and it won’t include that header. This is an important distinction that seems to get glossed over in a lot of the coverage and guides about the recent Gmail and Yahoo changes.
- saurik 3y agoI guess if you forward it as content but I'm surprised you don't default always to forwarding as an attachment.
- snowwrestler 3y agoThe default forward action in Gmail sends it as content. Forwarding as an attachment is a well-hidden option in the web UI and I just looked in the Gmail mobile app and could not find a way to do it there.
- gruez 3y ago>2. At the same time, Apple’s ITP will start removing all the information from the URL and only leave the domain, if it classifies your site as a “bounce tracker”. This means you won’t even know who to unsubscribe on one click! >https://getcake.com/apples-intelligent-tracking-prevention-2-0-itp-how-will-this-impact-you/ https://getcake.com/apples-intelligent-tracking-prevention-2... Your source doesn't actually say that "ITP will start removing all the information from the URL", only that it will "limit it the same way as third-party cookies" and will be "purging website data in such instances".
- Avamander 3y agoYou can do one-click unsubscribe with headers as well, those aren't usually forwarded by MUAs.