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This is why B2B SaaS should stop charging enterprise price for SSO, and just REQUIRE an IdP or the Oauth/OIDC/whatever flow: https://vaultvision.com/blog/what-

This is why B2B SaaS should stop charging enterprise price for SSO, and just REQUIRE an IdP or the Oauth/OIDC/whatever flow: https://vaultvision.com/blog/what-is-oidc https://vaultvision.com/blog/what-is-oidc The user experience is these "continue with" buttons: - https://id.atlassian.com/login https://id.atlassian.com/login - https://www.xsplit.com/user/auth https://www.xsplit.com/user/auth Then you don't have their account creds to lose. Personal data, PII, etc. is risk debt.

mhuffman 3y ago
But then how can I make billions with targeted advertising using their metadata?
- pembrook 3y ago
  While I’m sure there is some, I can’t think of a single B2B Saas product that sells their user’s data for targeted advertising. That’s more of a consumer problem.