My immediate reaction was this sounds like a Jakob Nielsen article. So I was very happy to see the author credit him at the end of the article. It also struck

My immediate reaction was this sounds like a Jakob Nielsen article. So I was very happy to see the author credit him at the end of the article. It also struck me how treating your users better is aligned with furthering your business goals. A lot of the flashy, click baity tactics just drive users away because it blocks them from finding out more about your products and services.