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Homepage Design: 5 Fundamental Principles
- btown 3y ago> 1.1 Ensure every page includes both implicit and explicit links to the homepage. One of my pet peeve anti-patterns is API documentation sites not linking to the actual company homepage, only to the documentation root. Documentation sites will have much better SEO than you think, especially for queries that include the word “API” - there’s absolutely no guarantee that someone will have made a purchasing decision for your product, or even have seen any of your marketing, before happening upon your API docs. You’re forcing motivated, technical would-be evangelists to have their first interaction with your brand being a need to manually edit a URL to get to your main page. It’s an easily overlooked step as you’re standing up your docs, but a vital one.
- conductr 3y agoAlso a peeve of mine, it’s super common on landing pages and causes me to just bounce off of what was probably a paid link. Sometimes I wonder how much money if paid traffic gets wasted simply by trying to force a call to action form down peoples throat on a landing page before people even know who you are
- XCSme 3y agoThis is kinda funny, I just added a "Website" link to my docs[0], came to HN and saw this comment... That being said, for people reaching the docs, the extra links do feel a bit like noise, taking away the attention from the information on the page. [0]: https://docs.uxwizz.com/ https://docs.uxwizz.com/
- deleted 3y ago[deleted]
- jimbokun 3y agoMy immediate reaction was this sounds like a Jakob Nielsen article. So I was very happy to see the author credit him at the end of the article. It also struck me how treating your users better is aligned with furthering your business goals. A lot of the flashy, click baity tactics just drive users away because it blocks them from finding out more about your products and services.