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> Apple aggressively focus on low-volume high-margin opportunities It's hard to call anything selling 200M+ units/year low volume.
by matwood 3y ago
> Apple aggressively focus on low-volume high-margin opportunities
It's hard to call anything selling 200M+ units/year low volume.
- swatcoder 3y agoThat's the happy accident. That's the point. They didn't need those numbers for the iPhone to be worth their original R&D effort, but winning those numbers is even more advantageous for them because of their core philosophy around volume and margins. Meanwhile, Microsoft/Google/etc are playing a whole different game. When they succeed, they also saturate a market, but that's the only time they call it a success and so they approach the whole product design process differently.