Because Apple is great at product. They have product built into their DNA. Specs and technology are only there to deliver a product experience. Few companies in

Because Apple is great at product. They have product built into their DNA. Specs and technology are only there to deliver a product experience. Few companies in the technology space think this way. Other companies are also really bad at product. Google can't convey a coherent product strategy to save their lives. Great at technology (and building chat apps lol), terrible at product.