7 ms·
Granted Fisker seems to be run by amateurs but high-impact social media influencers like MKBHD need to be carefully managed, pampered, and yes, probably paid.
by throwaway4good 3y ago
Granted Fisker seems to be run by amateurs but high-impact social media influencers like MKBHD need to be carefully managed, pampered, and yes, probably paid.
- bantunes 3y agoHe reviewed the current state of affairs for Fisker buyers, which is valuable to prospective buyers. What do you suggest Fisker should have paid him for? Change the narrative?
- throwaway4good 3y agoNow it is probably too late - but yes - before the review - carefully manage, pamper, and pay.
- archerx 3y agoI disagree, I prefer when reviews are not bought and paid for. Whenever I find out a reviewer is doing paid reviews I know to disregard everything they say because objectivity is gone.
- throwaway4good 3y agoThat is the trick of tech influencers; they pretend they are not getting paid. But they are.
- thih9 3y agoWhy would they, if they can profit more from delivering a review that is not aligned with the manufacturer? Case in point.
- blitzar 3y agoThey get paid in access - you cant make a review if you dont have products to review. (and envelopes full of cash of course)
- thih9 3y agoNote that this submission is again a counter example. The manufacturer withheld the product and asked the reviewer to wait, the reviewer got access to the product themselves.
- agsnu 3y agoRecommend listening to the segment on the Waveform podcast about it - they say Fisker was weird from the get go, they asked for a loaner vehicle to review and Fisker kept trying to offer them money (that they didn’t want).
- throwaway4good 3y agoFisker should have hired someone who knows how to handle this stuff.
- SllX 3y agoMarques Brownlee is a professional. Good product reviewers don’t accept money for good reviews.
- throwaway4good 3y agoA professional is someone who gets paid for his work.
- SllX 3y agoNot by the people making the products they’re reviewing. Marques Brownlee runs an extremely popular YouTube channel; his money comes from YouTube ads and subscriptions and his reputation is everything just like any other product reviewer.
- KennyBlanken 3y agoYou seem unaware of the term "press junket" - events where car companies invite press to fancy locations and wine/dine them. The top tier press are invited to that, and they're expected to have nice things to say or they aren't invited back unless they have such a large audience nobody can say no to them. Just getting access to the press car fleet alone is worth something to a reviewer; if they can't get access to cars, they starve, especially if they can't get access before the embargo lifts; all the traffic will go to the reviewers who had pre-embargo access. If they're honest and don't pull punches, and don't have the clout of say Top Gear - the car company's PR team will cut them off. The way most reviewers get around being able to sleep at night is by focusing only on the things they like, and lie by omission. Any criticism is focused on subjective meaningless things like "this color is horrid." For example: go read reviews of the VW Mk8 GTI, see how many reviewers tow VW's line about them "curing" understeer, and how many reviewers are honest about the press car being delivered with softer tread compound tires up front and harder compound tires in the back, to cheat and make the car handle more neutrally. See how many mention that the press cars were EU models (normal) with a slew of features that won't be available in the US at all (not at all normal), like the fancier adaptive suspension system. See how many of them rave about how good the suspension is...a suspension the US didn't get!