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The fines Apple is going to collect for intentionally failing to comply with the DMA are going to be of Epic proportions, exceeding any profit they could have g

The fines Apple is going to collect for intentionally failing to comply with the DMA are going to be of Epic proportions, exceeding any profit they could have gotten by continuing to steal 30% from society. Ready your popcorn buckets for the next few months/years. They will likely be making an example out of Apple - after all Apple and Google are the reason for this legislation to exist in the first place. > In the non-compliance decision, the Commission may impose on a gatekeeper fines not exceeding 10 % of its total worldwide turnover in the preceding financial year where it finds that the gatekeeper, intentionally or negligently, fails to comply with [...]

samatman 3y ago
Sounds like Apple should exit the European market then. No one is forcing them to do business there, and it only accounts for 10% of their revenue.
- hu3 3y ago
  Apple bent over pretty hard to stay in China [1] and they'll do the same for EU. Because if they don't, the network effects of an entire important continent without Apple's strong presence would be devastating long-term. [1]: - "Apple tells suppliers to use 'Taiwan, China' or 'Chinese Taipei' to appease Beijing" https://www.theregister.com/2022/08/05/apple_warns_suppliers_in_taiwan/ https://www.theregister.com/2022/08/05/apple_warns_suppliers... - "The problem with canceling Jon Stewart: Apple bowed to Chinese government censorship" https://www.usatoday.com/story/opinion/voices/2023/10/26/jon-stewart-apple-tv-show-canceled-china-government-censorship/71298946007/ https://www.usatoday.com/story/opinion/voices/2023/10/26/jon... - "Apple pulls Taiwanese flag emoji from iPhones in Hong Kong" https://www.latimes.com/business/story/2019-10-08/apple-taiwan-flag-emoji-iphones-hong-kong https://www.latimes.com/business/story/2019-10-08/apple-taiw...
  - matwood 3y ago
    Using China as a comparison doesn't work b/c Apple manufacturing is so intertwined with China. There is no Apple without China right now.
  - TheRealDunkirk 3y ago
    What percentage of their sales does the China market represent?
- andersa 3y ago
  That would be a monumentally stupid decision when they could instead simply comply with the law and continue making slightly fewer billions of revenue. Investors won't let them do that, heads would roll.
- zarzavat 3y ago
  Tim Cook would be deposed if he pulled out of the EU market. There’s no way that shareholders are going to allow Apple to leave that much money on the table, it’s unthinkable.
- pelorat 3y ago
  They should just comply to be honest because it won't actually change things. Barely anyone in the EU is going to use an alternative app store, nor is anyone but a few select hackers going to sideload apps. Lots of brands of Android phones come shipped with alternative app stores, but those places are wastelands. The main issue is that you can't develop an iOS binary without an Apple developer account.
- blashyrk 3y ago
  Maybe they should. Because that's exactly the kind of attitude that they're enforcing upon their developers. Instead, they want to have it both ways, "my way or the highway" when it comes to the App Store rules and monetization cut, but on the other hand minimal, extremely cynical "compliance" towards the rules EU has laid out for them.
- _visgean 3y ago
  Total revenue is 30%, not 10%. For App store its only 7% tho. https://www.statista.com/statistics/382175/quarterly-revenue-of-apple-by-geograhical-region/ https://www.statista.com/statistics/382175/quarterly-revenue... https://techcrunch.com/2024/02/01/apple-says-eu-represents-7-of-global-app-store-revenue/?guccounter=1 https://techcrunch.com/2024/02/01/apple-says-eu-represents-7...

samatman 3y ago

Sounds like Apple should exit the European market then. No one is forcing them to do business there, and it only accounts for 10% of their revenue.

hu3 3y ago
Apple bent over pretty hard to stay in China [1] and they'll do the same for EU. Because if they don't, the network effects of an entire important continent without Apple's strong presence would be devastating long-term. [1]: - "Apple tells suppliers to use 'Taiwan, China' or 'Chinese Taipei' to appease Beijing" https://www.theregister.com/2022/08/05/apple_warns_suppliers_in_taiwan/ https://www.theregister.com/2022/08/05/apple_warns_suppliers... - "The problem with canceling Jon Stewart: Apple bowed to Chinese government censorship" https://www.usatoday.com/story/opinion/voices/2023/10/26/jon-stewart-apple-tv-show-canceled-china-government-censorship/71298946007/ https://www.usatoday.com/story/opinion/voices/2023/10/26/jon... - "Apple pulls Taiwanese flag emoji from iPhones in Hong Kong" https://www.latimes.com/business/story/2019-10-08/apple-taiwan-flag-emoji-iphones-hong-kong https://www.latimes.com/business/story/2019-10-08/apple-taiw...
- matwood 3y ago
  Using China as a comparison doesn't work b/c Apple manufacturing is so intertwined with China. There is no Apple without China right now.
- TheRealDunkirk 3y ago
  What percentage of their sales does the China market represent?
andersa 3y ago
That would be a monumentally stupid decision when they could instead simply comply with the law and continue making slightly fewer billions of revenue. Investors won't let them do that, heads would roll.
zarzavat 3y ago
Tim Cook would be deposed if he pulled out of the EU market. There’s no way that shareholders are going to allow Apple to leave that much money on the table, it’s unthinkable.
pelorat 3y ago
They should just comply to be honest because it won't actually change things. Barely anyone in the EU is going to use an alternative app store, nor is anyone but a few select hackers going to sideload apps. Lots of brands of Android phones come shipped with alternative app stores, but those places are wastelands. The main issue is that you can't develop an iOS binary without an Apple developer account.
blashyrk 3y ago
Maybe they should. Because that's exactly the kind of attitude that they're enforcing upon their developers. Instead, they want to have it both ways, "my way or the highway" when it comes to the App Store rules and monetization cut, but on the other hand minimal, extremely cynical "compliance" towards the rules EU has laid out for them.
_visgean 3y ago
Total revenue is 30%, not 10%. For App store its only 7% tho. https://www.statista.com/statistics/382175/quarterly-revenue-of-apple-by-geograhical-region/ https://www.statista.com/statistics/382175/quarterly-revenue... https://techcrunch.com/2024/02/01/apple-says-eu-represents-7-of-global-app-store-revenue/?guccounter=1 https://techcrunch.com/2024/02/01/apple-says-eu-represents-7...