2 ms·
> Which advertisers find the existence of white people undesirable? It's so well understood that a white guy can't be the protagonist or audience surrogate in
by unsupp0rted 3y ago
> Which advertisers find the existence of white people undesirable?
It's so well understood that a white guy can't be the protagonist or audience surrogate in an ad that even mainstream SNL and Family Guy make throwaway jokes about it.
Is there a white judge or doctor in an ad after the year 2000? Or even a non-incompetent white dad? Nobody ever got fired for making the protagonist not-a-white-man.
Can you imagine a Canadian government PSA poster at a bus stop where the doctor on the poster is a white man?
Largely, I don't mind this. Up until the 70s/80s, the reverse was true. Now the pendulum has swung too far in the other direction. Eventually it'll balance somewhere towards the center, where people of any color, gender or sexual orientation are allowed to be the bumbling fool in an ad.