The problem is I think Apple would want to be premium above existing luxury cars. I don’t think it would be 60k. I think they would be 90k or even 120k. Sure A

The problem is I think Apple would want to be premium above existing luxury cars. I don’t think it would be 60k. I think they would be 90k or even 120k. Sure Apple’s $60k car is better than a $30k Honda. But is it better than a $60k Acura or BMW or Lexus? That’s where I think the trouble would be.