Even if you ignore the App Store, Apple’s ethos is to control their own destiny. That means they try to bring everything in house or control it with an iron fis

Even if you ignore the App Store, Apple’s ethos is to control their own destiny. That means they try to bring everything in house or control it with an iron fist. And they have more money than god. So if you parter with them, they will learn from you. And you’ll get “the Apple bump” if the car is successful. But don’t expect to be partners in 10 years. Expect to be competitors or a new division.