3 ms·
> Because parents didn't want to buy an entire flagship smartphone just for their 6yo to listen to music on the schoolbus. But they were okay with buying them a
by MBCook 3y ago
> Because parents didn't want to buy an entire flagship smartphone just for their 6yo to listen to music on the schoolbus. But they were okay with buying them an iPod.
Yep. Well said. The cost of a full phone + expensive plan is a lot.
Plus kids wanted the apps (really games) the iPhone had. Apple wanted to sell them games.
And besides that parents were far more hesitant to give young kids phones than (for better or worse) than today.
The final reason I’ve heard is the number of hand-me-down phones given to kids now that smartphones are ubiquitous means sales slowly fell to ver little compared to when introduced.
- rezonant 3y agoAnd further, buying your kid an iPod Touch at the time served the same purpose (for Apple) as buying your kid an iPad today. It gets them into Apple's products space, develops brand affinity and trust, and gets them familiar with iOS so that they are more likely to buy an iPhone. It would be surprising if we had stats on iPad versus non-iPad kids and what percentage of them ended up being iPhone users, and those stats didn't show a strong correlation.