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Because just being able to do it isn't the point. The real question is whether or not it's a good use of the cash they have available. OP is saying that it does
by HeyLaughingBoy 3y ago
Because just being able to do it isn't the point. The real question is whether or not it's a good use of the cash they have available. OP is saying that it doesn't make good business sense for Apple to do this, not that it's impossible for them to pull it off.
- MetaWhirledPeas 3y agoI can't help but think of Sears and all their decisions that probably made "good business sense".
- MBCook 3y agoRight. If Apple spent a total of $10B on this, did they get the best ROI they could have? If they went through and released a car, would it be profitable enough for all those costs? Or would spending all that money on insourcing some manufacturing or getting more manufacturing out of China pay off more? Tim Cook is a finance guy, not a “what the hell we’ve got money to burn” leader.
- adastra22 3y ago> If they went through and released a car, would it be profitable enough for all those costs? Why would that matter? Those are sunk costs.