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Apple is still waiting it out until most of the existing EV issues are resolved. Then, they can swoop in and leverage their walled garden to get buyers/users. T

Apple is still waiting it out until most of the existing EV issues are resolved. Then, they can swoop in and leverage their walled garden to get buyers/users. They'll also be different than Ford, Mazda, Honda, etc since I don't think they will try to sell their cars. It'll be a subscription fee and Apple will own the car. All this news tells me is that Apple is putting EV in the back burner since users are still not convinced about EVs in the long-term. AI is here to stay so it makes sense pivoting the team to that. Hell, the AI might make it into their cars for all we know.

MBCook 3y ago
What does Apple‘s walled garden have to do with buying a car? I’m so tired of people claiming apples walled garden gives them magic abilities. It has nothing to do with this. Do you really think people are going to pay an extra $30,000 for a car because it works with the iPhone? I have an iPhone. I love Apple stuff. I’m not paying any premium for an Apple car, they have to convince me it’s worth it over the competition.
- theturtletalks 3y ago
  What does Apple‘s walled garden have to do with bluetooth headphones? Now, look at AirPods, simple bluetooth headphones, with tight integration with iOS. I was the one ridiculing Apple for even entering this market and I thought they looked dumb. Sony XMs looked way better. Now headphones are a sizable market for Apple. So many of my friends are awaiting the refreshed AirPods Max. The same people that said they would never buy AirPods when they launched.
  - FirmwareBurner 3y ago
    You still haven't said what the differentiator of an Apple car would be.
    - theturtletalks 3y ago
      Maybe an enhanced version of CarPlay or something more nefarious like cutting off other auto makers from using CarPlay anymore. People that are used to CarPlay might be inclined to jump ship. Trust me, Apple will find a way to leverage their walled garden, to my chagrin. Just look at how they’re maliciously complying with the EU DMA law. I want to leave Apple’s walled garden myself, but can’t deny it exists. Green bubble vs blue bubble another example.
    - type0 3y ago
      Proprietary tires that you can only blow up with special hardware that you rent from Apple
  - vel0city 3y ago
    > simple bluetooth headphones That's the thing. With other Apple devices, they're not simple bluetooth headphones. They have added features and functionality that only really work with other Apple products due to their proprietary protocols on top of regular Bluetooth. _No_ other Bluetooth headphones can work quite like Airpods do, because of the walled garden. So, you have your expensive Apple headphones that only really give full functionality with Apple devices so you're more likely to keep buying an iPhone. And vice-versa, you have more of a reason to buy the expensive Apple headphones because no other headphones will give the full experience the Apple headphones can give you on that platform. Are there really features that Apple is going to bake into their cars to ensure it only really gets those features for Apple users? Like what, the head unit will only work with an iPhone? Would you really buy a $30,000+ piece of equipment that necessitated a specific phone model to actually get a lot of key features out of it?
    - theturtletalks 3y ago
      An enhanced CarPlay or even going as far as removing CarPlay from existing car manufacturers.
    - rezonant 3y ago
      > Are there really features that Apple is going to bake into their cars to ensure it only really gets those features for Apple users? Uh yes, of course. I would be highly surprised if there weren't. That's Apple's MO.
- johnnyanmac 3y ago
  >Do you really think people are going to pay an extra $30,000 for a car because it works with the iPhone? Given that 30k is the difference between an entry level and mid level car, sure. The premium brands would definitely want to get Apple's branding under their wing, and those buyers are already used to paying a premium when they can buy a $30k car.
  - MBCook 3y ago
    The problem is I think Apple would want to be premium above existing luxury cars. I don’t think it would be 60k. I think they would be 90k or even 120k. Sure Apple’s $60k car is better than a $30k Honda. But is it better than a $60k Acura or BMW or Lexus? That’s where I think the trouble would be.
- svnt 3y ago
  And this truth is probably the biggest reason why they killed the program.
- lmm 3y ago
  > Do you really think people are going to pay an extra $30,000 for a car because it works with the iPhone? Yes. People happily pay an extra 1-200% for something because it's Apple, all the time. I'll probably never understand why, but I've come to accept that they do.
dartos 3y ago
That’s some Apple fan boy cope.
- theturtletalks 3y ago
  Nope, just seen it in action over and over. No one thought they would do VR and they did. No one thought they would compete with Netflix and their movies are winning awards now. No one thought they would cannibalize the iPod with a phone and they did. The state of US tech companies is that they will also go into new markets. When Netflix came out, did you really think Amazon and Apple would get into that market? To Apple, cars are an untapped sector they'll want to tackle when their existing sectors are saturated.
  - ClumsyPilot 3y ago
    > No one thought they would do VR and they did What has this VR achieved? Nothing so far. Cannibalising your own product isn’t an achievement They have never shipped a large physical product or anything mechanical in the entire history of the company, this is outright delusional.
    - MBCook 3y ago
      It’s been like a month. Seriously. That’s a ridiculous hurdle to clear. “The new Samsung ring came out this morning. At 11:30 the entire management resigned in unison apologizing and cancelled the project due to low sales.”
      - dartos 3y ago
        That’s what’s weird though. A month of near 0 buzz for apples introduction to the era of “spatial computing” Usually Apple parades around a few exemplar apps or use cases, but for the vision pro, it was just business meetings? imo just having infinite floating screens is a better feature to show off.
    - theturtletalks 3y ago
oldpersonintx 3y ago
[dead]
tim333 3y ago
Subscription would be odd. All my other Apple gear I've bought for cash. Also it would be odd for a physical thing you can crash/scratch. I mean you can hire or lease cars but there is generally a heavy cost if you trash it to be picked either by you or your insurance company.

MBCook 3y ago

What does Apple‘s walled garden have to do with buying a car? I’m so tired of people claiming apples walled garden gives them magic abilities. It has nothing to do with this. Do you really think people are going to pay an extra $30,000 for a car because it works with the iPhone? I have an iPhone. I love Apple stuff. I’m not paying any premium for an Apple car, they have to convince me it’s worth it over the competition.

theturtletalks 3y ago
What does Apple‘s walled garden have to do with bluetooth headphones? Now, look at AirPods, simple bluetooth headphones, with tight integration with iOS. I was the one ridiculing Apple for even entering this market and I thought they looked dumb. Sony XMs looked way better. Now headphones are a sizable market for Apple. So many of my friends are awaiting the refreshed AirPods Max. The same people that said they would never buy AirPods when they launched.
- FirmwareBurner 3y ago
  You still haven't said what the differentiator of an Apple car would be.
  - theturtletalks 3y ago
    Maybe an enhanced version of CarPlay or something more nefarious like cutting off other auto makers from using CarPlay anymore. People that are used to CarPlay might be inclined to jump ship. Trust me, Apple will find a way to leverage their walled garden, to my chagrin. Just look at how they’re maliciously complying with the EU DMA law. I want to leave Apple’s walled garden myself, but can’t deny it exists. Green bubble vs blue bubble another example.
  - type0 3y ago
    Proprietary tires that you can only blow up with special hardware that you rent from Apple
- vel0city 3y ago
  > simple bluetooth headphones That's the thing. With other Apple devices, they're not simple bluetooth headphones. They have added features and functionality that only really work with other Apple products due to their proprietary protocols on top of regular Bluetooth. _No_ other Bluetooth headphones can work quite like Airpods do, because of the walled garden. So, you have your expensive Apple headphones that only really give full functionality with Apple devices so you're more likely to keep buying an iPhone. And vice-versa, you have more of a reason to buy the expensive Apple headphones because no other headphones will give the full experience the Apple headphones can give you on that platform. Are there really features that Apple is going to bake into their cars to ensure it only really gets those features for Apple users? Like what, the head unit will only work with an iPhone? Would you really buy a $30,000+ piece of equipment that necessitated a specific phone model to actually get a lot of key features out of it?
  - theturtletalks 3y ago
    An enhanced CarPlay or even going as far as removing CarPlay from existing car manufacturers.
  - rezonant 3y ago
    > Are there really features that Apple is going to bake into their cars to ensure it only really gets those features for Apple users? Uh yes, of course. I would be highly surprised if there weren't. That's Apple's MO.
johnnyanmac 3y ago
>Do you really think people are going to pay an extra $30,000 for a car because it works with the iPhone? Given that 30k is the difference between an entry level and mid level car, sure. The premium brands would definitely want to get Apple's branding under their wing, and those buyers are already used to paying a premium when they can buy a $30k car.
- MBCook 3y ago
  The problem is I think Apple would want to be premium above existing luxury cars. I don’t think it would be 60k. I think they would be 90k or even 120k. Sure Apple’s $60k car is better than a $30k Honda. But is it better than a $60k Acura or BMW or Lexus? That’s where I think the trouble would be.
svnt 3y ago
And this truth is probably the biggest reason why they killed the program.
lmm 3y ago
> Do you really think people are going to pay an extra $30,000 for a car because it works with the iPhone? Yes. People happily pay an extra 1-200% for something because it's Apple, all the time. I'll probably never understand why, but I've come to accept that they do.

dartos 3y ago

That’s some Apple fan boy cope.

theturtletalks 3y ago
Nope, just seen it in action over and over. No one thought they would do VR and they did. No one thought they would compete with Netflix and their movies are winning awards now. No one thought they would cannibalize the iPod with a phone and they did. The state of US tech companies is that they will also go into new markets. When Netflix came out, did you really think Amazon and Apple would get into that market? To Apple, cars are an untapped sector they'll want to tackle when their existing sectors are saturated.
- ClumsyPilot 3y ago
  > No one thought they would do VR and they did What has this VR achieved? Nothing so far. Cannibalising your own product isn’t an achievement They have never shipped a large physical product or anything mechanical in the entire history of the company, this is outright delusional.
  - MBCook 3y ago
    It’s been like a month. Seriously. That’s a ridiculous hurdle to clear. “The new Samsung ring came out this morning. At 11:30 the entire management resigned in unison apologizing and cancelled the project due to low sales.”
    - dartos 3y ago
      That’s what’s weird though. A month of near 0 buzz for apples introduction to the era of “spatial computing” Usually Apple parades around a few exemplar apps or use cases, but for the vision pro, it was just business meetings? imo just having infinite floating screens is a better feature to show off.
  - theturtletalks 3y ago

oldpersonintx 3y ago

[dead]

tim333 3y ago

Subscription would be odd. All my other Apple gear I've bought for cash. Also it would be odd for a physical thing you can crash/scratch. I mean you can hire or lease cars but there is generally a heavy cost if you trash it to be picked either by you or your insurance company.