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In the jobs to be done framework one would say they still use your product to get a job done. For example, they might get some stress relief from working on the
by victorbjorklund 3y ago
In the jobs to be done framework one would say they still use your product to get a job done. For example, they might get some stress relief from working on their car. That is a job (get stress relief) that is fufilled by the car. Others might solve that with working on a boat, tinkering with a raspberry pi or working on their garden. Then it isnt because they "love" the car but rather they love the stress relief of working on it.
- victorbjorklund 3y ago(This is just an example of if the reason they wash their car is because they destress that way. If it is because a clean car makes them feel pride you can apply the same process. Perhaps fancy clothes or a fancy watch fufills the same desire etc)