3 ms·
That might be true for b2b, but totally wrong for consumer products. Have you never seen someone polish their car on a beautiful sunday, when they could be doin
by zemvpferreira 3y ago
That might be true for b2b, but totally wrong for consumer products. Have you never seen someone polish their car on a beautiful sunday, when they could be doing anything else?
Consumers buy most things because they want to, not because they need to. They desperately want to love your product. Unfortunately most products don't deserve to be loved which a whole other matter.
- Gare 3y agoThey don't love the product, they love how it makes them feel. So your product either has to be addictive or confer status.
- victorbjorklund 3y agoIn the jobs to be done framework one would say they still use your product to get a job done. For example, they might get some stress relief from working on their car. That is a job (get stress relief) that is fufilled by the car. Others might solve that with working on a boat, tinkering with a raspberry pi or working on their garden. Then it isnt because they "love" the car but rather they love the stress relief of working on it.
- victorbjorklund 3y ago(This is just an example of if the reason they wash their car is because they destress that way. If it is because a clean car makes them feel pride you can apply the same process. Perhaps fancy clothes or a fancy watch fufills the same desire etc)