1. It's not his name. It's a similar name. 2. He doesn't get a monopoly on the first name "Ted" or the last name "Gioia" or even the name "Ted Gioia" since nam

1. It's not his name. It's a similar name. 2. He doesn't get a monopoly on the first name "Ted" or the last name "Gioia" or even the name "Ted Gioia" since names for humans are not globally unique. If the book had a bio which was specific enough to only be him (like the Twitter account) that would be impersonation, the page doesn't say. So basically what we have here is an "author"[0] who published a book under two fake names. Which is not a new thing. [0] Somewhere a human was involved in generating this content, even if it was just a bit of prompting.