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How long with no conversions do you typically continue ad spend?

• garciasn 3y ago
  Depends on the type of ad and its intent. But, no one should be advertising on Twitter for any reason anymore. It’s not brand safe and it’s always been absolutely trash; but, now it’s even worse. Shift your budget to any other meaningful platform within the channel; you’ll be glad you did.
  • oefrha 3y ago
    Political ads should do just fine. I was in Hong Kong for two weeks late last year and every time I opened Twitter there I saw a promoted post for a voachinese.com article (something something China bad). It’s always VOA Chinese even though my language is clearly English, and my account is completely passive, never tweeted anything, liked anything or followed anyone, most of my visits are HN referrals about something tech related. It was quite surreal, like they bought the entire ad space of the region or something.
• arbuge 3y ago
  It’s not a bad idea to keep stuff running on a shoestring budget to keep an eye on things, in case things change again.