maybe it's a commodities mindset? vs. other companies who do a Veblen good type of market targeting, i.e. the point where raising price and quality expands the

maybe it's a commodities mindset? vs. other companies who do a Veblen good type of market targeting, i.e. the point where raising price and quality expands the market/market segment (i.e. LVMH, Hermes, to a certain point, Apple)