5 ms·

Sounds squarely within the "increasingly disliked suite of commercial offerings"

omeze 3y ago
Instagram and Whatsapp? Even Quest as a platform has tens of millions. All of these are still up and to the right in terms of user numbers and revenue
- IshKebab 3y ago
  Instagram maybe, but do WhatsApp and Quest actually make money? WhatsApp is free and has no advertising (so far). Quest is very niche. Yeah I looked it up. Quest costs Meta $5.7bn for $1bn in revenue.
  - kredd 3y ago
    I guess, WhatsApp business just never caught up on our side of the world, but every time I’m outside of US/Canada, there will be some sort of business (like a restaurant) that will contact me through it. Assuming they’re making some pennies from WhatsApp Business.
  - kleinsch 3y ago
    Click-to-message is $10B/year, click-to-message in WhatsApp alone was $1.5B 1.5 years ago. They make buckets of money from business services on WhatsApp. https://www.fool.com/investing/2023/02/15/metas-next-profit-growth-pillar-isnt-what-you-migh/ https://www.fool.com/investing/2023/02/15/metas-next-profit-...
    - solardev 3y ago
      What are those? (In the US, only used WhatsApp for DMing Europeans).
      - IshKebab 3y ago
        Yeah I don't know either. WhatsApp is universal in the UK but businesses still use SMS or email.
nuthje 3y ago
Their commercial offering is advertisement, which seems to be liked.
- kristopolous 3y ago
  Does it? All the stuff I've read complains about abysmal performance on Facebook and how it's money spent poorly unless you're trying to scam naive consumers. There was a time where I'd see Coca cola advertising on Facebook. That time is gone. Last post from coca cola is August 2022 https://m.facebook.com/profile.php/?id=100064359142431 https://m.facebook.com/profile.php/?id=100064359142431 The number of top tier brands engaging is going down
  - subtra3t 3y ago
    Plenty of brands still advertise om Instagram.
  - RugnirViking 3y ago
    weirdly, for my link that redirected to my countries' local coca-cola facebook brand page (denmark) which has its latest post 1 hour ago (8th feb 2023). I didnt know that kind of location-based redirect was a thing on facebook, interesting.
  - alex_chang 3y ago
    You're using a brand advertiser as an example when you should be using direct response advertiser as your example. Brand advertisers pay the least since their advertising is predicated on reaching a lot of people cheaply multiple times while direct advertisers pay the most since their advertising is predicated on getting people to convert immediately and judge their return accordingly. The fact that you don't see Coca Cola ads means that Meta is able to find advertisers willing to pay more than them to reach you that you are more likely to convert immediately on.
  - kredd 3y ago
    I just opened Facebook to see what I’d see on the app, and just a couple of scrolls gave me: Planet Fitness, Expedia and a bunch of airline ads. People will always complain how something doesn’t work, how they pulled out their ad money and etc. But then you see ad spend growth on every big platform.

Instagram and Whatsapp? Even Quest as a platform has tens of millions. All of these are still up and to the right in terms of user numbers and revenue

IshKebab 3y ago
Instagram maybe, but do WhatsApp and Quest actually make money? WhatsApp is free and has no advertising (so far). Quest is very niche. Yeah I looked it up. Quest costs Meta $5.7bn for $1bn in revenue.
- kredd 3y ago
  I guess, WhatsApp business just never caught up on our side of the world, but every time I’m outside of US/Canada, there will be some sort of business (like a restaurant) that will contact me through it. Assuming they’re making some pennies from WhatsApp Business.
- kleinsch 3y ago
  Click-to-message is $10B/year, click-to-message in WhatsApp alone was $1.5B 1.5 years ago. They make buckets of money from business services on WhatsApp. https://www.fool.com/investing/2023/02/15/metas-next-profit-growth-pillar-isnt-what-you-migh/ https://www.fool.com/investing/2023/02/15/metas-next-profit-...
  - solardev 3y ago
    What are those? (In the US, only used WhatsApp for DMing Europeans).
    - IshKebab 3y ago
      Yeah I don't know either. WhatsApp is universal in the UK but businesses still use SMS or email.

nuthje 3y ago

Their commercial offering is advertisement, which seems to be liked.

kristopolous 3y ago
Does it? All the stuff I've read complains about abysmal performance on Facebook and how it's money spent poorly unless you're trying to scam naive consumers. There was a time where I'd see Coca cola advertising on Facebook. That time is gone. Last post from coca cola is August 2022 https://m.facebook.com/profile.php/?id=100064359142431 https://m.facebook.com/profile.php/?id=100064359142431 The number of top tier brands engaging is going down
- subtra3t 3y ago
  Plenty of brands still advertise om Instagram.
- RugnirViking 3y ago
  weirdly, for my link that redirected to my countries' local coca-cola facebook brand page (denmark) which has its latest post 1 hour ago (8th feb 2023). I didnt know that kind of location-based redirect was a thing on facebook, interesting.
- alex_chang 3y ago
  You're using a brand advertiser as an example when you should be using direct response advertiser as your example. Brand advertisers pay the least since their advertising is predicated on reaching a lot of people cheaply multiple times while direct advertisers pay the most since their advertising is predicated on getting people to convert immediately and judge their return accordingly. The fact that you don't see Coca Cola ads means that Meta is able to find advertisers willing to pay more than them to reach you that you are more likely to convert immediately on.
- kredd 3y ago
  I just opened Facebook to see what I’d see on the app, and just a couple of scrolls gave me: Planet Fitness, Expedia and a bunch of airline ads. People will always complain how something doesn’t work, how they pulled out their ad money and etc. But then you see ad spend growth on every big platform.