5 ms·
Actually think that behind the scenes facebook is rapidly innovating on ai and integrating it into its ad targeting. Mets is on fire
by ldjkfkdsjnv 3y ago
Actually think that behind the scenes facebook is rapidly innovating on ai and integrating it into its ad targeting. Mets is on fire
- KevinAgain 3y agoSounds squarely within the "increasingly disliked suite of commercial offerings"
- omeze 3y agoInstagram and Whatsapp? Even Quest as a platform has tens of millions. All of these are still up and to the right in terms of user numbers and revenue
- IshKebab 3y agoInstagram maybe, but do WhatsApp and Quest actually make money? WhatsApp is free and has no advertising (so far). Quest is very niche. Yeah I looked it up. Quest costs Meta $5.7bn for $1bn in revenue.
- kredd 3y agoI guess, WhatsApp business just never caught up on our side of the world, but every time I’m outside of US/Canada, there will be some sort of business (like a restaurant) that will contact me through it. Assuming they’re making some pennies from WhatsApp Business.
- kleinsch 3y agoClick-to-message is $10B/year, click-to-message in WhatsApp alone was $1.5B 1.5 years ago. They make buckets of money from business services on WhatsApp. https://www.fool.com/investing/2023/02/15/metas-next-profit-growth-pillar-isnt-what-you-migh/ https://www.fool.com/investing/2023/02/15/metas-next-profit-...
- nuthje 3y agoTheir commercial offering is advertisement, which seems to be liked.
- kristopolous 3y agoDoes it? All the stuff I've read complains about abysmal performance on Facebook and how it's money spent poorly unless you're trying to scam naive consumers. There was a time where I'd see Coca cola advertising on Facebook. That time is gone. Last post from coca cola is August 2022 https://m.facebook.com/profile.php/?id=100064359142431 https://m.facebook.com/profile.php/?id=100064359142431 The number of top tier brands engaging is going down
- subtra3t 3y agoPlenty of brands still advertise om Instagram.
- RugnirViking 3y agoweirdly, for my link that redirected to my countries' local coca-cola facebook brand page (denmark) which has its latest post 1 hour ago (8th feb 2023). I didnt know that kind of location-based redirect was a thing on facebook, interesting.
- alex_chang 3y agoYou're using a brand advertiser as an example when you should be using direct response advertiser as your example. Brand advertisers pay the least since their advertising is predicated on reaching a lot of people cheaply multiple times while direct advertisers pay the most since their advertising is predicated on getting people to convert immediately and judge their return accordingly. The fact that you don't see Coca Cola ads means that Meta is able to find advertisers willing to pay more than them to reach you that you are more likely to convert immediately on.
- kredd 3y agoI just opened Facebook to see what I’d see on the app, and just a couple of scrolls gave me: Planet Fitness, Expedia and a bunch of airline ads. People will always complain how something doesn’t work, how they pulled out their ad money and etc. But then you see ad spend growth on every big platform.
- te_chris 3y agoMeanwhile high earning millennials quit instagram because the product mostly sucks. Hell of a cathedral they’re building though.
- ysofunny 3y agoinstagram is only one of their brands, it's like people quitting Budweiser... the corporation owns most other beer brands so they aren't really affected
- te_chris 3y agoThey all left facebook for IG. Whatsapp doesn't monetise and basically can't.
- eru 3y agoWouldn't be the null-hypothesis be that it's just a generational thing?
- daavidhauser 3y ago+1
- zer00eyz 3y ago>> innovating on ai and integrating it into its ad targeting. Summer child. No one who has add space to sell wants an efficient, accurate market. Those inefficiencies create competition, create volume create profit for those with ad space to sell. The ad market had more effective targeting and better ROI 10 years ago than it does today. Go and try to run a CPA campaign at any cost... you can't. It's all display add's CPM garbage, carpet bomb for pennies.
- ysofunny 3y agoexactly, when Facebook actually did do this, Cambridge Analytica happened which is how they were forced to let 'higher order' (i.e. shady) players have the tweak-able ad-targetting marketplace they know and love
- NBJack 3y agoCan say with certainty that it's on fire alright, in the sense that the ad data is burning away. The rapid innovation is a survival tactic. They know the ads boat is sinking, and unlike other tech companies, they don't have much diversity in their revenue. Hence the Metaverse, AI, etc. which although neat, are not exactly making the same level of money for the organization (at least not yet). In Q4 2023, ads had a revenue of ~$38B, while the Quest revenue was a loss of $4B. AI hasn't been directly monetized directly, so it's harder to say how that's doing. Given how critical good data is to a model, I'm not optimistic this will work for them.
- ysofunny 3y agoMeta should buy (merge with, gobble up) Valve I bet Microsoft would hate this
- treyd 3y agoWhat good do you suppose would come of that?
- robotnikman 3y agoPlease no. Valve is doing fine on its own as a privately owned company.
- ysofunny 3y agoI'm not saying it'll be good for people, users, and gamers. but my business intuition says it's a good corporate move
- networkchad 3y ago[dead]
- riskable 3y agoIt's sad, really: Meta could be making amazing VR headsets and transforming the way people use them by making them more general-purpose (like PCs) but instead they're making VR headsets into toys. Even the Quest Pro, which was meant to be for business use, was a locked-down, hard-to-hack (aka hard for developers to fully utilize) Android toy. And when I say "toy" I mean, it's the software equivalent of a hard plastic device with tamper-resistant screws and "no user serviceable parts" intent. Their dead-set focus on data collection and advertising is sabotaging their ability to make (potentially billions in) revenue from traditional models. I know Zuckerberg and many other CEOs want their "core business" to be just one thing with all the other businesses being offshoots of that one thing but the reality is that they've become too big for that. Zuck needs to give up on the idea of, "our business is data collection and targeted ads for consumers" and realize the truth: Their business is technology.
- queuebert 3y agoMeanwhile, still no cure for cancer.