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That's what I mean - that's how the parent defined an "anachronym". But yeah, there was that transitional phase where they first just redefined the acronym.
by Nition 3y ago
That's what I mean - that's how the parent defined an "anachronym". But yeah, there was that transitional phase where they first just redefined the acronym.
- Dylan16807 3y agoBut also, even later they got rid of the all-caps (at least mostly). It went from an acronym of nothing to just a word.
- djur 3y agoIsn't it "Arm" because it's British and Brits typically write pronounceable acronyms in proper noun case (e.g. "Nato" vs. "UN")?
- OJFord 3y agoNo, that's a media/journalist thing, companies themselves can do whatever. As far as I could tell (I worked at A(RM|rm) at the time, but not on this, no particular inside knowledge or anything) it may as well just have been to get people to stop saying 'ay-ar-em', since it was already not an acronym as said up thread; just a branding change, font change. In fact to your point in particular no you can tell it's not that, because note the 'a' is also lower case in the logo and anything styled.