3 ms·

Isn't this the natural lifecycle of public companies, or companies with lots of investor ownership? You have to keep growing even after you've reached the apex

Isn't this the natural lifecycle of public companies, or companies with lots of investor ownership? You have to keep growing even after you've reached the apex of what your original vision could possibly have produced. It's just a rule. So, you add lower-priced or free tiers to bring in new customers, and make it cost more money to have the same experience on the pay tiers. You expand into new geographic areas. Most companies would have created a second product and used the first as a channel to drive people to it by now, but I guess Netflix's move was to close off account sharing. Innovation! But the key thing is that even after your product is "done", you have to keep changing it anyway, to make it look like progress. It goes without saying that all this stuff usually makes the product worse. I'm surprised the word 'enshittification' didn't show up in this article.

andsoitis 3y ago
> You have to keep growing even after you've reached the apex of what your original vision could possibly have produced. It's just a rule. So, you add lower-priced or free tiers to bring in new customers Netflix states that it wants to entertain the world: https://about.netflix.com/en# https://about.netflix.com/en# There are hundreds of millions of people who are not subscribers yet, mix of content and price for the most part.
- Zambyte 3y ago
  It's kind of funny to me that for the 2016 highlights they say > Netflix expands to 130 new countries, bringing the service to members in more than 190 countries and 21 languages around the world. (Emphasis mine) Saying how many specifically would be too controversial for them :-)
marcosdumay 3y ago
Companies used to become bluechips, where most of their value came from the constant dividends. This being the only lifecycle for them is a very recent development. We are at the first generation of companies born with that attitude.

andsoitis 3y ago

> You have to keep growing even after you've reached the apex of what your original vision could possibly have produced. It's just a rule. So, you add lower-priced or free tiers to bring in new customers Netflix states that it wants to entertain the world: https://about.netflix.com/en# https://about.netflix.com/en# There are hundreds of millions of people who are not subscribers yet, mix of content and price for the most part.

Zambyte 3y ago
It's kind of funny to me that for the 2016 highlights they say > Netflix expands to 130 new countries, bringing the service to members in more than 190 countries and 21 languages around the world. (Emphasis mine) Saying how many specifically would be too controversial for them :-)

marcosdumay 3y ago

Companies used to become bluechips, where most of their value came from the constant dividends. This being the only lifecycle for them is a very recent development. We are at the first generation of companies born with that attitude.