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The web has become easier and easier to publish on for decades now. The low barrier to entry plug unscrupulous people makes the web worse, not a site designed t
by burnte 3y ago
The web has become easier and easier to publish on for decades now. The low barrier to entry plug unscrupulous people makes the web worse, not a site designed to help try to find things. You have millions of people actively working to artificially increase their rankings for money. That's not Google's fault. That's like blaming Verizon for spam phone calls, or Comcast for spam email. I don't like any of those companies but I'm not going to blame them for things that aren't their fault.
- ethbr1 3y agoGoogle's search market share is to blame for fostering an SEO monoculture that makes specific Googly optimizations so attractive. Absent Google/Chrome dominance, with a wider array of search engines, optimizing for "What Google wants" would be less important. Because you'd have 5+ other engines to optimize for too. And maybe, at that competitive intersection of traits, we'd encourage something that was closer to actual page quality.