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I seriously doubt Apple is working on an actual car. More likely, they're working on car tech and that's all - trying to make OTS tech so companies that actual
by HumblyTossed 3y ago
I seriously doubt Apple is working on an actual car. More likely, they're working on car tech and that's all - trying to make OTS tech so companies that actually manufacture cars don't have to. Imagine 30% of every car sold - 15% if they can sell subs to the consumer.
- _s 3y agoThis is my take as well. CarPlay takes in a bunch of input from various sensors / cameras in a car and gives back “drive” or cruise control commands that are at level 3+. Replaces the existing software for both the infotainment system and “cruise” control.
- troupo 3y agoYou don't want your phone driving your car at any circumstances.
- luckydata 3y agoIt is totally what they are doing. The guts are probably going to be an automotive hardened version of an iphone / ipad and will have a bunch of connections to get sensors wired to it. Their competition for this product is Bosch.
- radicaldreamer 3y agoApple cares about the end-to-end user experience too much to do this. Likely the car will have Apple's software sauce and design, be branded an Apple vehicle but be manufactured by BMW, VW group, or a Chinese manufacturer (Volvo/Polestar etc.)
- HumblyTossed 3y agoApple is probably dictating how the end user experience is supposed to be. That's probably why GM said f* off Apple.
- patwolf 3y agoThe problem with offering car tech is that manufacturers won't want it. They hate the thought of automotive technology being commoditized. If they all use the same underlying technology, then there's less opportunity to differentiate themselves. GM said recently that it'll be ditching CarPlay and Android Auto in new vehicles. https://news.ycombinator.com/item?id=35573345 https://news.ycombinator.com/item?id=35573345
- KerrAvon 3y agoGM's move isn't about differentiation, it's about more money (no, differentiation alone doesn't == more money). They think they can charge for subscriptions. (They are delusional.)
- matthewfcarlson 3y agoSo far everyone I’ve talked to agrees that this is a stupid move. Anecdotal evidence, I know. But I feel like it’s obvious that not offering features isn’t a winning strategy
- puffer99 3y agoWe’ll see how this plays out, but historically car companies’ tech has been the absolute worst. I would MUCH rather see software in a car from one of the major tech companies if they insist. Personally, I would be happy with a tablet mount, Bluetooth audio, and physical buttons for the rest. I would trust a tech company with self driving far more if the software on those media abominations is any indicator.
- solarkraft 3y agoThey may hate it, but consumers really want it (CarPlay at least). The car market is fairly competitive and Apple customers pay fairly well ...
- blueprint 3y agoOK, but none of those companies are going to be differentiating themselves by making their own silicon. and probably not their own self driving software from the looks of things.
- 3y ago
- bnj 3y agoIt’s hard to imagine Apple pursuing a strategy that would surrender control of so much of the end user experience
- HumblyTossed 3y agoThat's the point. They would control the end user experience, dictating it to the manufacturers.